Website Design

 

The Design of Websites and Applications

 

Websites have become important marketing tools for businesses. A website is especially important for a smaller business because it can help a business market itself, and provide products and services in a wider geographic area. From a basic informational website to a fully comprehensive e-commerce site, NeoITS offers the required expertise needed to cater to a company's specific needs. Several factors have to be considered, though, in creating and deploying web applications:

 

• Attractiveness and design,
• Ease of use and navigation, and
• Visibility on the Internet.

 

Attractiveness and Design

 

A company's website is oftentimes the first exposure a potential customer has to that company. Therefore, it is imperative that a website reflect the professional nature of a business. A professional-looking website catches peoples' eyes and invites them to stay and browse. The more they stay and browse, the more likely they are to become customers. An attractive website allows a business to differentiate itself from others who may not have a professional-looking one.

 

Ease of Use and Navigation

 

A website and related applications should be easy to use and navigate. People should never be "lost" in a maze of pages. If they do happen to get to a page they did not intend to, the website should make it easy for them to "find their way out." Information about products and services should be easy to find with as few clicks as possible. Research has shown that if it takes too long to find the needed information, people will leave the website. They might then find the information more easily at competitors' website! Remember, on the Internet, competitors are just a mouse-click away.